June 27, 2012
June 25, more than 400 enthusiastic picnic goers made a fundraising splash at David Pecaut Square in the theatre district of Toronto as part of the first-ever Cook for the Cure PINKnic flash mob dinner in support of the Canadian Breast Cancer Foundation.
The PINKnic embraced the fun, spirit and spontaneity of a flash mob in an elegant outdoor dinner to raise funds and awareness for the Canadian Breast Cancer Foundation. The event also helped celebrate the 10th anniversary of Cook for the Cure in Canada, originally created as a partnership between KitchenAid® Canada and the Canadian Breast Cancer Foundation.
"The PINKnic is a vibrant symbol of the enthusiasm and spirit of support that continues to help us work towards creating a future without breast cancer," says Diane Gordon, Vice President of Development, Canadian Breast Cancer Foundation. "KitchenAid has been a huge supporter of CBCF and together we hope to inspire many Canadians to host their own Cook for the Cure fundraising get-togethers."
PINKnic guests, dressed all in white, brought their own picnic-friendly food to the event where they also enjoyed pink-iced cupcakes and wine donated by Inniskillin, and were welcomed by world-renowned chef and KitchenAid spokesperson Chef Lynn Crawford. Guests knew the event's date and time, but weren't told the exact location until 5 p.m., via text message, on the day of event for added spontaneity and surprise.
"The PINKnic is an incredibly fun, engaging and unique way of generating funds and awareness for Cook for the Cure," says Aleksandra Hoszowski, Senior Brand Manager, KitchenAid Canada. "KitchenAid is so proud to support Cook for the Cure and the PINKnic as they demonstrate the power of turning our collective passion for cooking and entertaining into support for breast cancer research and valuable programs funded by CBCF."
About Cook for the Cure
Cook for the Cure asks Canadians to turn any dinner, party or get-together into a fundraiser by asking friends or family to make a donation to the Canadian Breast Cancer Foundation. Since launching in 2002, Cook for the Cure and proceeds from the sale of the KitchenAid pink product collection have raised more than $2.1 million for the CBCF.
All proceeds from Cook for the Cure support research, education, community care and advocacy. Canadians can learn how to host their own get-together at www.cookforthecure.ca or can join the community at www.Facebook.com/KitchenAidCanada.
About the Canadian Breast Cancer Foundation
For over 25 years, the Canadian Breast Cancer Foundation has been at the forefront of a nation-wide movement to raise awareness and mobilize action on breast cancer. Today, the Foundation is the leading organization in Canada dedicated to creating a future without breast cancer. Since 1986, from coast to coast, we have invested over $274 million to fund vital research and community health grants that have led progress in breast cancer prevention, diagnosis, treatment and care. Visit cbcf.org and join the movement.
About KitchenAid Canada
Since the introduction of its legendary stand mixer in 1919 and first dishwasher in 1949, KitchenAid® has built on the legacy of these icons to create a complete line of products designed for cooks. Today, the KitchenAid brand offers virtually every essential for the well-equipped kitchen with a collection that includes everything from countertop appliances to cookware, ranges to refrigerators, and whisks to wine cellars. KitchenAid believes that preparing and sharing food together is a wonderful way to connect with family and friends. Visit www.KitchenAid.ca to learn more.
Spontaneity on the menu - Dinner guests make a dramatic splash in pink and white as part of the first-ever Cook for the Cure PINKnic, presented by KitchenAid. Participants weren't told the exact location of the event - David Pecaut Square in Toronto's theatre district - until two hours before it began. This flash mob dinner raised funds and awareness for the Canadian Breast Cancer Foundation. (CNW Group/KitchenAid Canada)
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